Boosting the Cycle of Econ Development
Value Innovation Processes
1. Define the Overall Project Goals and Objectives. 2. Define the Value Chain (or Value Web) and identify your MIC . 3. Develop "As Is' and "Best in Class" Value Curves with Metrics for your MIC. 4. Contextual Interviews: Uncovering the MIC's unmet needs. 5. Develop the "To Be" Value Curve, Rank Order the Elements of Performance, Develop metrics for each Element. 6 & 7. Validate the "To Be" Value Curves with the MIC. Revise based on the MICs' input. 8. Define the Value Proposition. 9. How to deliver the "What". 10. The 3rd Contextual Interview - confirms with the MIC that the "How" is Compelling. This concept allows you to bring the MIC into the ideation process and identify and met the MICs unmet needs. At the end of step 10 you will have a customer and new sales or you will have determined that your product does not meet the needs of the MIC. You can purchase Richard Lee's Book, Value Innovation Works from Amazon.com or take eLearning Courses on Udemy. |
Introducing the Value Innovation Process®
Total number of Coupons, 150. Expiration, August 8, 2014 Value Innovation Process® Success Stories
Total number of Coupons, 150. Expiration, August 8, 2014 |