Boosting the Cycle of Econ Development

Value Innovation Processes
1.  Define the Overall Project Goals and Objectives.
2.  Define the Value Chain (or Value Web) and identify your MIC .
3.  Develop "As Is' and "Best in Class" Value Curves with Metrics for your MIC.
4.  Contextual Interviews: Uncovering the MIC's unmet needs.
5.  Develop the "To Be" Value Curve, Rank Order the Elements of Performance, Develop metrics for each Element.
6 & 7.  Validate the "To Be" Value Curves with the MIC. Revise based on the MICs' input.
8.  Define the Value Proposition.
9.  How to deliver the "What".
10.  The 3rd Contextual Interview - confirms with the MIC that the "How" is Compelling.

This concept allows you to bring the MIC into the ideation process and identify and met the MICs unmet needs. At the end of step 10 you will have a customer and new sales or you will have determined that your product does not meet the needs of the MIC.

You can purchase Richard Lee's Book, Value Innovation Works from Amazon.com or  take eLearning Courses on Udemy.
Introducing the Value Innovation Process®
  • 5 Sections, 5 Videos, 47 minutes recording time.
  • No. of students who have taken this eLearning Course, 456
  • Retail Price, $49.  Your price, $0
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Total number of Coupons, 150. 
Expiration, August 8, 2014
Value Innovation Process® Success Stories
  • 8 Sections, 6 Success Stories, 72 minutes recording time.
  • No. of students who have taken this eLearning Course, 79
  • Retail Price, $59.  Your price, $30 (50% discount)
Discount  Coupon:  http://bit.ly/1oH8oyX
Total number of Coupons, 150. 
Expiration, August 8, 2014